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Formerly the chairman of the Marketing Departmenthe is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA courses, including the core First-Year Marketing course was its head across multiple sections fromand the second-year electives, Business Marketing and Channels-to-Market.

He has also taught marketing in the Advanced Management Program for senior managers. Currently Rangan teaches the elective course, Business at the Base of the Pyramid.

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In addition, he teaches in a number of focused executive education programs : Business-to-Business Marketing StrategyStrategic Perspectives on Nonprofit Managementand Corporate Social Responsibility. Rangan has authored or co-authored several books, which include: 1 Going to Market, which deals with distribution systems for industrial products, and 2 Business Marketing Strategy, which presents approaches for managing industrial products and markets over their life cycle.

In addition to his interest in business marketing, Professor Rangan is actively involved in studying the role of marketing in nonprofit organizations, and specifically how it influences the adoption of social products and ideas. He has written a number of case studies and articles on the topic.

He served as one of the founding co-chairs of the Social Enterprise Initiative at Harvard, whose faculty study and teach the challenges of nonprofit management. Rangan has a Bachelor of Technology from I. Madras; an MBA from I. Ahmedabad; and a Ph. From toRangan held several sales and marketing positions for a large multinational company in India.

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Rangan has engaged in a variety of executive education programs, consultancies, and advisory activities for numerous commercial and nonprofit enterprises.

Rangan has been on the faculty of the Harvard Business School since Marketing Srtategy Of Meril Splash Beaty Soap Positioning gap for Beauty Soap A. S. M. Sayeem Student ID- Phone - + Email: [email protected] Introduction This is a product proposal for particularly the beauty soap industry.

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Marketing srtategy of meril splash beaty soap of bangladesh

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